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For Promotional Products Distributors: How We Work With You
WE KNOW HOW YOUR SIDE WORKS
If you're a promotional products distributor, you don't need a sales pitch about why socks are good merch. You already know — you're getting asked for them.
What you need is a supplier who understands that your client relationship is yours, that you have a margin to protect, and that a missed date is your problem, not ours.
Here's how we work.
WHAT WE DO FOR THE TRADE
✅ Trade pricing, so there's real margin between our number and your sell price
✅ White label as standard — nothing we ship carries our branding unless you ask for it
✅ Blind dispatch direct to your client, with your paperwork
✅ Free mockups you can present under your own name
✅ Honest lead times, given straight so you can quote with confidence
✅ A named contact, not a ticket queue
THE THING WE WON'T DO
We won't go around you. If you bring us a client, that client is yours. We don't market to them, we don't quote them directly, and we don't follow up after the job.
That should be table stakes. It isn't always, which is why we're stating it.
MOCKUPS YOU CAN PITCH WITH
The part distributors tell us matters most.
Send us a logo and a brief and you'll get a presentation-ready mockup — front, back and sole — usually within a day or two. Free, unlimited revisions, and unbranded, so you can put it straight into your own presentation.
You can pitch a sock concept to a client without committing to anything, which means you can pitch more of them.
WHAT TO QUOTE ON
The specification questions that actually change the price, in order of impact:
| Factor | Effect on price |
|---|---|
| Quantity | The biggest lever by a long way |
| Height | A knee-high uses roughly twice the yarn of a mid |
| Decoration | Direct knit is best value at volume |
| Colour count | More colours in the knit, more cost |
| Silicone grip | An extra process |
| Fibre | Merino and Coolmax carry a premium |
| Packaging | Small per unit, large in perceived value |
The advice we'd give when quoting: get the quantity right first. The difference between 100 and 500 pairs is worth more to your client's per-unit price than any spec change.
MINIMUMS AND LEAD TIMES
Standard range: 24 pairs per style. Core heights, straightforward builds. Right for most corporate gifting jobs.
Team Feet Labs: 100 pairs per style. The specialist constructions — silicone grip, toe socks, merino, compression, illustrated shafts, open-toe studio cuts. 90+ bases.
Lead time is 6–10 weeks on both, longer in Q4. That's honest, not padded.
If your client needs it faster, tell us the date up front and we'll tell you what's genuinely achievable — including when the answer is no. We'd rather lose a job than blow your deadline.
THE THREE JOBS THAT COME UP MOST
Corporate gifting. Staff and client gifts, usually Q4. Subtle branding, good packaging. The mistake to steer clients away from is a giant logo — it goes in a drawer. A small mark gets worn.
Conference and event merch. Volume, fast turnaround, simple designs. Socks move well at a stand because there's no size anxiety.
Uniform-adjacent. Hospitality, healthcare, trades, retail. A branded sock that's genuinely comfortable is uniform staff don't resent, and it's a repeat line.
WHAT HELPS US HELP YOU
Four things that make a quote fast and accurate:
- Quantity — real, not aspirational
- The in-hands date — the actual one
- Artwork, in any state
- Budget per unit, if the client has given you one
With those four we can usually come back same day.
SAMPLES
We'll produce a pre-production sample before any full run, and for repeat trade partners we can usually get a sample to your client rather than to you, blind.
For pitching, we can also supply stock samples of the base constructions so your client can feel the difference between a 144-needle knit and the cheap thing they've been quoted elsewhere. That conversation usually ends well for both of us.
LET'S SET YOU UP
Tell us what you're being asked for and we'll quote it properly. If you're placing regular work we'll set you up with trade pricing and a named contact.
Talk to us about trade supply →
Free designs, free revisions, and a pre-production sample before full production. 24-pair minimum standard range with free shipping from 30 pairs, 100 pairs per style on Team Feet Labs.